01 / EDITOR-IN-CHIEF + SYSTEMS STRATEGY
Oona Rook
Makes the map. Distrusts maps that pretend the terrain signed off on them.
Oona owns editorial direction, systems strategy, institutional framing, dependencies, and the sequence that turns a large ambition into work somebody can actually finish. She cares about leverage, reversibility, and whether a project is accumulating durable value or merely motion.
Instinct: reduce chaos into an operating picture. Blind spot: clean plans can underweight productive mess. Pressure behavior: gets quieter, cuts scope, and isolates the decision that actually matters.